Dampak Visual Complexity Terhadap Minat Beli Konsumen dalam Bisnis Ritel

Dampak Visual Complexity Terhadap Minat Beli Konsumen dalam Bisnis Ritel

Along with the rapid economic growth in Indonesia, high buying power led to significant emergence of new-comers brand in retail market. Bottled tea business that used to dominated by two brands, now become highly competitive with more than 20 brands in the market, also an increase in chocolate consu...

Full description

Bibliographic Details
Main Authors: Willy Gunadi, Diana Melliza Stephanie
Format: Article
Language:English
Published: Institut Teknologi Bandung 2021-04-01
Series:Jurnal Manajemen Teknologi
Subjects:
package
processing fluency
purchase intention
retail
visual complexity
Online Access:https://journal.sbm.itb.ac.id/index.php/mantek/article/view/3776

Similar Items

Similar Items