Dampak Visual Complexity Terhadap Minat Beli Konsumen dalam Bisnis Ritel
Along with the rapid economic growth in Indonesia, high buying power led to significant emergence of new-comers brand in retail market. Bottled tea business that used to dominated by two brands, now become highly competitive with more than 20 brands in the market, also an increase in chocolate consu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi Bandung
2021-04-01
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| Series: | Jurnal Manajemen Teknologi |
| Subjects: | |
| Online Access: | https://journal.sbm.itb.ac.id/index.php/mantek/article/view/3776 |