Marketing knowledge usefulness: In a quest for the user perspective approach
Marketing knowledge usefulness has been the object of increasing concern within the discipline. Numerous shortcomings of its various aspects have been identified, elaborated and accompanied with sophisticated solutions. Further progress in this direction is potentially much greater in a case of acce...
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| Format: | Article |
| Language: | English |
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Faculty of Economics, Belgrade
2006-01-01
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| Series: | Ekonomski Anali |
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| Online Access: | http://www.doiserbia.nb.rs/img/doi/0013-3264/2006/0013-32640670043U.pdf |