CHOOSING REBRANDING STRATEGY
The concepts of rebranding, rebranding strategy were described. Types of strategies for rebranding are based on the following changes: 1) the full range of the brand, that is, its essence, and 2) its individual components, and 3) brand identity, by aiming it at a new target market, etc.When choosing...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2012-09-01
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| Series: | Економіка розвитку |
| Subjects: | |
| Online Access: | http://www.ed.ksue.edu.ua/ER/knt/ee123_63/e123bab.pdf |