Revolução informacional, novas tecnologias e consumo imediatista
his paper is a discussion on the emergence of consumer behavior and trends very peculiar concurrently to an accelerated development of information technology and communication. We highlight how the tilt to customize products and services, developed in a time of economic prominence of innovation in p...
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| Format: | Article |
| Language: | English |
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Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP)
2014-10-01
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| Series: | Cadernos de Campo |
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| Online Access: | https://periodicos.fclar.unesp.br/cadernos/article/view/7319/5181 |