Brand orientation and financial performance nexus
The aim of the article was to find nexus between brand orientation and financial performance in companies doing business in Serbia. We surveyed general managers, marketing managers, and brand managers in order to examine their views on the brand orientation dimensions of their companies. We matched...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Economics institute, Belgrade
2015-01-01
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| Series: | Industrija |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0350-0373/2015/0350-03731501155K.pdf |