Qualitative analysis of guest reviews of Italian restaurants on TripAdvisor

Developing measures for improving the quality of hospitality services is a basic precondition for successful business and positioning of restaurants on the market. The importance of measuring the satisfaction of quests is reflected in the objectivisation and quantification of subjective perceptions...

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Bibliographic Details
Main Authors: Tepavčević Jelena, Blešić Ivana, Bradić Milan
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2018-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2018/0354-34711802083T.pdf