Create Ambient Advertising (An Approach to Design a Creative Ambient Advertising)
In recent decades consumers are exposed to a lot of advertising massages from different means of media channel which cause low attention rate towards advertising; therefore, marketers and advertisers increase their efforts in terms of finding new ways and creative methods in order to grab customers&...
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| Format: | Article |
| Language: | Arabic |
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Arab Association for Islamic Civilization and Art
2021-01-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
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| Online Access: | https://mjaf.journals.ekb.eg/article_128155.html |