Brand personality, product meaning and impulsiveness when buying: a study in a shopping center environment [doi: 10.21529/RECADM.2017007]

<p>This study aims to analyze the influence of product meaning, brand personality and impulsiveness when buying in the mall environment. The research seeks to explain impulse buying taking into account the importance of the individual impulsivity as a significant factor influence on impulse bu...

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Bibliographic Details
Main Authors:	Marconi Freitas da Costa, Thaisa da Silva Paula, Claudio Felisoni de Angelo, Nuno Manoel Martins Dias Fouto
Format:	Article
Language:	English
Published:	Instituto Brasileiro de Estudos e Pesquisas Sociais 2017-10-01
Series:	Revista Eletrônica de Ciência Administrativa
Online Access:	http://www.periodicosibepes.org.br/index.php/recadm/article/view/2384

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