Brand personality, product meaning and impulsiveness when buying: a study in a shopping center environment [doi: 10.21529/RECADM.2017007]
<p>This study aims to analyze the influence of product meaning, brand personality and impulsiveness when buying in the mall environment. The research seeks to explain impulse buying taking into account the importance of the individual impulsivity as a significant factor influence on impulse bu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto Brasileiro de Estudos e Pesquisas Sociais
2017-10-01
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| Series: | Revista Eletrônica de Ciência Administrativa |
| Online Access: | http://www.periodicosibepes.org.br/index.php/recadm/article/view/2384 |