Marketing Communication as an Element of Public Communication at Schools
This article deals with the problem of public communication at schools. Modern society expects that any public body will share reliable information concerning its operation. This is also the case with schools. Different stakeholders interested in school functioning will seek information, that is imp...
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| Format: | Article |
| Language: | English |
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Athens Institute for Education and Research
2015-07-01
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| Series: | Athens Journal of Business & Economics |
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| Online Access: | http://www.athensjournals.gr/business/2015-1-3-3-Kolodziejczyk.pdf |