ELECTRONIC WORD OF MOUTH: HOW MUCH DO WE KNOW?

Since the development of Web 2.0 (or social media) sites such as Facebook, Twitter, Blogger, and various forums and communities, online users from all over the world have been exposed to a completely new means of information sharing: electronic word of mouth (e-WOM). Due to the fact that it is a rec...

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Bibliographic Details
Main Author: Mihaela ABĂLĂESEI
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2014-12-01
Series:Network Intelligence Studies
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/NIS_4_1.pdf