Advertising through Social Media to Influence the Customers’ Willing
The aim of this study was to design an advertising model through social media in order to influence the customers’ willingness to use Parsian banking services. For this purpose, the data were collected using grounded theory and interviews. Snowball sampling strategy was elected and with the research...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2018-01-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_64868_cd7f749d49573c73f40259374a5ceca6.pdf |