Brand creation and its market positioning
Branding of products and services is an essential marketing activity if we want to successfully position ourselves on the market and achieve the desired results. Particular attention is paid to this issue today and rightly attaches great importance. Although the branding process requires a lot of ti...
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| Format: | Article |
| Language: | English |
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Savez inženjera i tehničara Srbije
2018-01-01
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| Series: | Tehnika |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0040-2176/2018/0040-21761806868L.pdf |
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Article |
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doaj-e6b5ea32203e4021b16e7610d7d990252020-11-25T02:39:50ZengSavez inženjera i tehničara SrbijeTehnika0040-21762560-30862018-01-017368688720040-21761806868LBrand creation and its market positioningLabović Vidak V.0Univerzitet Adriatik - Bar, Fakultet za saobraćaj, komunikacije i logistiku, Budva, Crna GoraBranding of products and services is an essential marketing activity if we want to successfully position ourselves on the market and achieve the desired results. Particular attention is paid to this issue today and rightly attaches great importance. Although the branding process requires a lot of time, work and invested resources, the benefits of this work are multiple. Without branding, it will be difficult and desirable to succeed.https://scindeks-clanci.ceon.rs/data/pdf/0040-2176/2018/0040-21761806868L.pdfbrandingpositioningmarketsuccess |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Labović Vidak V. |
| spellingShingle |
Labović Vidak V. Brand creation and its market positioning Tehnika branding positioning market success |
| author_facet |
Labović Vidak V. |
| author_sort |
Labović Vidak V. |
| title |
Brand creation and its market positioning |
| title_short |
Brand creation and its market positioning |
| title_full |
Brand creation and its market positioning |
| title_fullStr |
Brand creation and its market positioning |
| title_full_unstemmed |
Brand creation and its market positioning |
| title_sort |
brand creation and its market positioning |
| publisher |
Savez inženjera i tehničara Srbije |
| series |
Tehnika |
| issn |
0040-2176 2560-3086 |
| publishDate |
2018-01-01 |
| description |
Branding of products and services is an essential marketing activity if we want to successfully position ourselves on the market and achieve the desired results. Particular attention is paid to this issue today and rightly attaches great importance. Although the branding process requires a lot of time, work and invested resources, the benefits of this work are multiple. Without branding, it will be difficult and desirable to succeed. |
| topic |
branding positioning market success |
| url |
https://scindeks-clanci.ceon.rs/data/pdf/0040-2176/2018/0040-21761806868L.pdf |
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AT labovicvidakv brandcreationanditsmarketpositioning |
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