Brand creation and its market positioning
Branding of products and services is an essential marketing activity if we want to successfully position ourselves on the market and achieve the desired results. Particular attention is paid to this issue today and rightly attaches great importance. Although the branding process requires a lot of ti...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Savez inženjera i tehničara Srbije
2018-01-01
|
| Series: | Tehnika |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0040-2176/2018/0040-21761806868L.pdf |