EFFECT OF ECOLOGICAL AWARENESS, PERSONAL NORMS AND ECOLOGICAL ATTITUDE TO CONSERVATION BEHAVIOR

This research aims to analyze the conservation behavior that becomes the new lifestyle of consumers. The need for the preservation of consumers and green products further increases consumer demand. This study examines the variables of ecological awareness, personal norms, and environmental attitudes...

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Bibliographic Details
Main Authors: Rahajeng Arundati, Heru Tri Sutiono, Ignatius Agus Suryono
Format: Article
Language:English
Published: University of Kragujevac 2020-06-01
Series:Proceedings on Engineering Sciences
Subjects:
Online Access:http://pesjournal.net/journal/v2-n2/9.pdf