THE ROLE OF PUBLIC RELATIONS IN SOCIAL RESPONSIBILITY OF ROMANIAN ENTERPRISES

THE ROLE OF PUBLIC RELATIONS IN SOCIAL RESPONSIBILITY OF ROMANIAN ENTERPRISES

The Excellence study has shown that public relations is an unique management function that helps an organisation interact with social and political components of its environment. These components make up the institutional environment of an organisation, which consist of publics that affect the abili...

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Bibliographic Details
Main Author: Nicoleta CRISTACHE
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2006-01-01
Series:Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
Subjects:
public relations
social responsibility
communication
Online Access:http://www.ann.ugal.ro/eco/Doc%202006/3.%20OK%20Cristache.pdf

Internet

http://www.ann.ugal.ro/eco/Doc%202006/3.%20OK%20Cristache.pdf

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