Establishing Galapagos Ke-tai’s Dominant Industrial Design
The folding “clamshell” mobile phone was chosen as the dominant industrial design in the Japanese mobile phone industry due to the importance of mail functionality, and NEC actively pushed this style and acquired major market share. As a result, at the start of the 21st century, the dominant design...
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Format: | Article |
Language: | English |
Published: |
Global Business Research Center
2017-11-01
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Series: | Annals of Business Administrative Science |
Subjects: | |
Online Access: | https://www.jstage.jst.go.jp/article/abas/16/6/16_0170916a/_pdf/-char/en |