Optimal Use of Social Media From the Perspective of Brand Equity in Startups with a Data Approach
The purpose of this study is to identify the effective factors of optimal use of social media in the brand equity of startup companies. To this end, the researcher collected the required data using snowball sampling, protocol design, and exploratory interviews with sixteen university experts, the in...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Islamic Azad University, Qazvin Branch
2020-07-01
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| Series: | Journal of Optimization in Industrial Engineering |
| Subjects: | |
| Online Access: | http://www.qjie.ir/article_673530_e696896aa271910e678c1662dd47f2fc.pdf |