Community attitude on winter festivals as a strategy to reduce tourism seasonality: the Christmas in July Hogsback Festival in the Eastern Cape Province, South Africa.
Marketing tactics to tackle the notion of low season are abundant yet seasonality remains a complex phenomenon in the tourism industry. This article explored the possibilities of using winter festivals to curb seasonality of tourism in South Africa, with a specific focus on the Eastern Cape Province...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2017-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_39_vol_6__4__2017.pdf |