Communication 2.0, visibility and interactivity: fundaments of corporate image of Public Universities in Madrid on YouTube
In recent years, marketing in Higher Education has been growing interest not only for its economic and commercial value but for its strategic and promotion, training and strengthening the brand communication "University". The platform YouTube has positioned itself as an audiovisual medium...
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| Format: | Article |
| Language: | English |
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Ediciones Universidad de Salamanca
2014-10-01
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| Series: | Fonseca: Journal of Communication |
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| Online Access: | http://revistas.usal.es/index.php/2172-9077/article/view/12084 |