Hizmet Değerinin Müşterilerin Davranışsal Niyetleri Üzerindeki Etkisinin Yapısal Eşitlik Modeli ile Ölçülmesi = Measuring the Effects of Service Value on Behavioral Intentions with a Structural Equation Model

• Main Authors: Tufan DEMİREL, Cemil CEYLAN, Nihan Çetin DEMİREL, G. Nilay YÜCENUR
• Format: Article
• Language: English
• Published: Dogus University 2011-01-01
• Series: Doğuş Üniversitesi Dergisi
• Subjects: Hizmet Değeri; Kayıp; Davranışsal Niyet; Yapısal Eşitlik Modelleme; Sağlık Sektörü; Service Value; Sacrifice; Behavioral Intention; Structural Equation Modeling; Healthcare Sector
• Online Access: http://journal.dogus.edu.tr/index.php/duj/article/view/14

In last few years, high service value has become a distinguishable characteristic for firms which provide similar services with similar prices. If the firms provide the services with high service value, then they can be the leader among their rivals. In this paper, a part of Cronin et. al’s (2000) model is used and the effects of service value on behavioral intentions have been analyzed. The model is a structural equation model with three variables which are sacrifice, service value, and behavioral intention. For analyses SPSS 13.0 and LISREL 8.8 programs were used.