Hizmet Değerinin Müşterilerin Davranışsal Niyetleri Üzerindeki Etkisinin Yapısal Eşitlik Modeli ile Ölçülmesi = Measuring the Effects of Service Value on Behavioral Intentions with a Structural Equation Model
In last few years, high service value has become a distinguishable characteristic for firms which provide similar services with similar prices. If the firms provide the services with high service value, then they can be the leader among their rivals. In this paper, a part of Cronin et. al’s (2000) m...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dogus University
2011-01-01
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| Series: | Doğuş Üniversitesi Dergisi |
| Subjects: | |
| Online Access: | http://journal.dogus.edu.tr/index.php/duj/article/view/14 |