Precedent Names in Russian Political Advertising: Representation of Value-Based Standards and Cultural Symbols
The article considers the specificity of precedent proper names as universal value-based standards and cultural symbols in the texts of Russian political advertisement. The axiological aspect is at the core of the pragmatic impact made by political advertising on the target audience. The research ma...
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| Format: | Article |
| Language: | Russian |
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Izdatelstvo Uralskogo Universiteta
2021-07-01
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| Series: | Voprosy Onomastiki |
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| Online Access: | http://onomastics.ru/sites/default/files/doi/10.15826/vopr_onom.2021.18.2.025.pdf |