A Rhetorical Analysis of the Discourse of Advertising Herbal Medicine in Southwestern Nigeria

A Rhetorical Analysis of the Discourse of Advertising Herbal Medicine in Southwestern Nigeria

This paper examines the persuasive strategies of advertising herbal medicine in southwestern Nigeria. With recourse to the rhetorical model of analysis, the article identifies and discusses the propaganda techniques/rhetorical strategies in the discourse relative to the herbal medical practitioners&...

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Bibliographic Details
Main Author:	Adegoju, Adeyemi
Format:	Article
Language:	deu
Published:	Bern Open Publishing 2008-01-01
Series:	Linguistik Online
Online Access:	http://www.linguistik-online.de/33_08/adegoju.pdf

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