A Rhetorical Analysis of the Discourse of Advertising Herbal Medicine in Southwestern Nigeria
This paper examines the persuasive strategies of advertising herbal medicine in southwestern Nigeria. With recourse to the rhetorical model of analysis, the article identifies and discusses the propaganda techniques/rhetorical strategies in the discourse relative to the herbal medical practitioners&...
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| Format: | Article |
| Language: | deu |
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Bern Open Publishing
2008-01-01
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| Series: | Linguistik Online |
| Online Access: | http://www.linguistik-online.de/33_08/adegoju.pdf |