Self-Interested Framed and Prosocially Framed Messaging Can Equally Promote COVID-19 Prevention Intention: A Replication and Extension of Jordan et al.’s Study (2020) in the Japanese Context

Self-Interested Framed and Prosocially Framed Messaging Can Equally Promote COVID-19 Prevention Intention: A Replication and Extension of Jordan et al.’s Study (2020) in the Japanese Context

How can we effectively promote the public’s prevention of coronavirus disease 2019 (COVID-19) infection? Jordan et al. (2020) found with United States samples that emphasizing either self-interest or collective-interest of prevention behaviors could promote the public’s prevention intention. Moreove...

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Bibliographic Details
Main Authors: Takeru Miyajima, Fumio Murakami
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-05-01
Series:Frontiers in Psychology
Subjects:
COVID-19
persuasion
messaging
self-interest
collective-interest
culture
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.605059/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.605059/full

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