Evaluation of the Risk and of the Opportunities in Launching the New Banking Services

The creation of new products and services is acknowledged as being a necessity for thedevelopment of a company. Furthermore, due to the changes occurred in the banking field, the introductionof new services became for institutions a condition to remain competitive.The banking institutions which inte...

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Bibliographic Details
Main Authors: Iuliana Cetina, Nora Mihail
Format: Article
Language:English
Published: General Association of Economists from Romania 2007-09-01
Series:Theoretical and Applied Economics
Subjects:
Online Access:http://www.ectap.ro/articole/253.pdf