Analysis of Development of the Most Valuable Brands in the World and the Most Valuable Brands in China
Brands are one of the most important assets of any entity, regardless of its area. In theory and in the practice there are lots of methods of evaluation of brands that are trying to determine the most valuable brands in the world. In this article, the authors focus on the methodology BRANDZ develope...
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| Format: | Article |
| Language: | English |
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Institute of Technology and Business, České Budějovice
2015-01-01
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| Series: | Littera Scripta |
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| Online Access: | http://www.littera-scripta.com/analysis-of-development-of-the-most-valuable-brands-in-the-world-and-the-most-valuable-brands-in-china/ |