Life insurance companies marketing strategy in the digital world
The research is aimed to evaluate the internet marketing strategies in of life insurance companies in Ukraine. The insurance service in the time of digitalization faces scenarios of implementation in the marketing strategy on-line component. The main challenge for Ukrainian life insurance companies...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2018-10-01
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| Series: | Insurance Markets and Companies |
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/10962/IMC_2018_01_Prymostka.pdf |