NEED FOR COGNITION DAN IKLAN : TINJAUAN SIKAP KONSUMEN TERHADAP PRODUK
Consumer attitude represent the individual evaluation supporting, do not support or neutral to an object. Consumer atitude to product lapped over by for 3 component, that is cognate component, afeksi component, and conative component. This article explain 1) How far consumer attitude to product w...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Muhammadiyah Magelang
2016-04-01
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| Series: | Jurnal Analisis Bisnis Ekonomi |
| Subjects: | |
| Online Access: | http://journal.ummgl.ac.id/index.php/bisnisekonomi/article/view/544 |