O BALANCED SCORECARD COMO FERRAMENTA DE GESTÃO ESTRATÉGICA EM UMA UNIVERSIDADE FEDERAL

The study’s aim is to structure a Balanced Scorecard for the Department of Accounting Sciences of Federal University of Santa Catarina, whose purpose is to align a business area (CCN) with the strategies defined by the corporation (UFSC). To prepare the BSC we depart from the information contained i...

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Bibliographic Details
Main Authors: Fernando Richartz, Letícia Meurer Krüger, Altair Borgert, Sergio Murilo Petri
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2012-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=319327516002