Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products
The main purpose of this research is to evaluate the effect of commercial brands on customers’ loyalty and behavior to hygienic products. Here a commercial brand is under assessment about its credibility among consumers in relation to customers’ loyalty and behaviour. In this research the model pres...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2012-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_28567_72c24446c7e1e2715a85d8704f0f86ef.pdf |