Iran’s Competitive Advantage in Medical Tourism Marketing: A Case Study on Open Heart and Cataract Removal Surgeries
Introduction: Medical tourism is travelling overseas to obtain medical care. Obtaining competitive advantage in this industry is crucial in many destinations particularly Asian countries. This study investigated the factors contributing to the competitive advantage of Iranian medical tourism marketi...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Vesnu Publications
2016-12-01
|
| Series: | مدیریت اطلاعات سلامت |
| Subjects: | |
| Online Access: | http://him.mui.ac.ir/index.php/him/article/view/2586 |