Marketing of library and information services in global era: A current approach
This paper deals with the marketing of library and information services in the global era. It discusses about the marketing concept of today's library and information centers covering various topics such as management of libraries and commitment to customer's satisfaction. It also defines...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Webology Center
2008-06-01
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| Series: | Webology |
| Subjects: | |
| Online Access: | http://www.webology.org/2008/v5n2/a56.html |