Measuring on-shelf availability of FMCG products
Technological development and the process of globalization influence the increase of customers' awareness. In these circumstances they are becoming more demanding, expecting retailers to offer them the right product at the right time and at the right place. The result is one of the basic tasks...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Economics institute, Belgrade
2015-01-01
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| Series: | Industrija |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0350-0373/2015/0350-03731501053G.pdf |