Carbon labels and “horizontal location effect”: Can carbon labels increase the choice of green product?
Concerns related to the carbon reduction were evident in the increasingly green consumptions. Can the packaging design of green products facilitate the choice of green products? The authors focused on the “horizontal location effect” of carbon label, whereby placing the carbon label right or left in...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2019-04-01
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| Series: | Global Ecology and Conservation |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S235198941830502X |