THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES
Consumer behaviour is a component of the people’s economic behaviour, which, in turn, is a form of manifestation of human behaviour in general. Several selling methods can be distinguished like selling on thecommercial premises, distance selling, direct selling or se...
Main Authors: | Ioana Mădălina Ciongradi, Ecaterina Grăjdieru (Coman) |
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Format: | Article |
Language: | English |
Published: |
Transilvania University Press
2019-07-01
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Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
Subjects: | |
Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2019/BULETIN%20I%20PDF/04_Ciongradi_BEHAVIOUR.pdf |
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