THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES

Consumer behaviour is a component of the people’s economic behaviour, which, in turn, is a form of manifestation of human behaviour in general. Several selling methods can be distinguished like selling on thecommercial premises, distance selling, direct selling or se...

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Bibliographic Details
Main Authors: Ioana Mădălina Ciongradi, Ecaterina Grăjdieru (Coman)
Format: Article
Language:English
Published: Transilvania University Press 2019-07-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20V/2019/BULETIN%20I%20PDF/04_Ciongradi_BEHAVIOUR.pdf