THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES

Consumer behaviour is a component of the people’s economic behaviour, which, in turn, is a form of manifestation of human behaviour in general. Several selling methods can be distinguished like selling on thecommercial premises, distance selling, direct selling or se...

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Main Authors: Ioana Mădălina Ciongradi, Ecaterina Grăjdieru (Coman)
Format: Article
Language:English
Published: Transilvania University Press 2019-07-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20V/2019/BULETIN%20I%20PDF/04_Ciongradi_BEHAVIOUR.pdf
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spelling doaj-e468a4045e784bb1880c4e52111ceeb92020-11-25T02:34:58ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942065-21942019-07-0112(61)12934doi.org/10.31926/but.es.2019.12.61.1.4THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICESIoana Mădălina Ciongradi0Ecaterina Grăjdieru (Coman)1Transilvania University of BrasovTransilvania University of BrasovConsumer behaviour is a component of the people’s economic behaviour, which, in turn, is a form of manifestation of human behaviour in general. Several selling methods can be distinguished like selling on thecommercial premises, distance selling, direct selling or selling on the internet. The propose of this paper is to identify the purchasing behaviour of women and men in the European Union and Romania as regards goods and services in the online trade and in stores, how they buy, what they buy and what amounts they spend.http://webbut.unitbv.ro/Bulletin/Series%20V/2019/BULETIN%20I%20PDF/04_Ciongradi_BEHAVIOUR.pdfbehaviourindividual needswomen and meninternetstores.stores
collection DOAJ
language English
format Article
sources DOAJ
author Ioana Mădălina Ciongradi
Ecaterina Grăjdieru (Coman)
spellingShingle Ioana Mădălina Ciongradi
Ecaterina Grăjdieru (Coman)
THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
behaviour
individual needs
women and men
internet
stores.
stores
author_facet Ioana Mădălina Ciongradi
Ecaterina Grăjdieru (Coman)
author_sort Ioana Mădălina Ciongradi
title THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES
title_short THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES
title_full THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES
title_fullStr THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES
title_full_unstemmed THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES
title_sort behaviour of romanian consumers regarding the purchase of products and services
publisher Transilvania University Press
series Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
issn 2065-2194
2065-2194
publishDate 2019-07-01
description Consumer behaviour is a component of the people’s economic behaviour, which, in turn, is a form of manifestation of human behaviour in general. Several selling methods can be distinguished like selling on thecommercial premises, distance selling, direct selling or selling on the internet. The propose of this paper is to identify the purchasing behaviour of women and men in the European Union and Romania as regards goods and services in the online trade and in stores, how they buy, what they buy and what amounts they spend.
topic behaviour
individual needs
women and men
internet
stores.
stores
url http://webbut.unitbv.ro/Bulletin/Series%20V/2019/BULETIN%20I%20PDF/04_Ciongradi_BEHAVIOUR.pdf
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