THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES
Consumer behaviour is a component of the people’s economic behaviour, which, in turn, is a form of manifestation of human behaviour in general. Several selling methods can be distinguished like selling on thecommercial premises, distance selling, direct selling or se...
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Transilvania University Press
2019-07-01
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Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2019/BULETIN%20I%20PDF/04_Ciongradi_BEHAVIOUR.pdf |
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doaj-e468a4045e784bb1880c4e52111ceeb92020-11-25T02:34:58ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942065-21942019-07-0112(61)12934doi.org/10.31926/but.es.2019.12.61.1.4THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICESIoana Mădălina Ciongradi0Ecaterina Grăjdieru (Coman)1Transilvania University of BrasovTransilvania University of BrasovConsumer behaviour is a component of the people’s economic behaviour, which, in turn, is a form of manifestation of human behaviour in general. Several selling methods can be distinguished like selling on thecommercial premises, distance selling, direct selling or selling on the internet. The propose of this paper is to identify the purchasing behaviour of women and men in the European Union and Romania as regards goods and services in the online trade and in stores, how they buy, what they buy and what amounts they spend.http://webbut.unitbv.ro/Bulletin/Series%20V/2019/BULETIN%20I%20PDF/04_Ciongradi_BEHAVIOUR.pdfbehaviourindividual needswomen and meninternetstores.stores |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Ioana Mădălina Ciongradi Ecaterina Grăjdieru (Coman) |
spellingShingle |
Ioana Mădălina Ciongradi Ecaterina Grăjdieru (Coman) THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences behaviour individual needs women and men internet stores. stores |
author_facet |
Ioana Mădălina Ciongradi Ecaterina Grăjdieru (Coman) |
author_sort |
Ioana Mădălina Ciongradi |
title |
THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES |
title_short |
THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES |
title_full |
THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES |
title_fullStr |
THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES |
title_full_unstemmed |
THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES |
title_sort |
behaviour of romanian consumers regarding the purchase of products and services |
publisher |
Transilvania University Press |
series |
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
issn |
2065-2194 2065-2194 |
publishDate |
2019-07-01 |
description |
Consumer behaviour is a component of the people’s economic behaviour, which, in turn, is a form of manifestation of human behaviour in general. Several selling methods can be distinguished like selling on thecommercial premises, distance selling, direct selling or selling on the internet. The propose of this paper is to identify the purchasing behaviour of women and men in the European Union and Romania as regards goods and services in the online trade and in stores, how they buy, what they buy and what amounts they spend. |
topic |
behaviour individual needs women and men internet stores. stores |
url |
http://webbut.unitbv.ro/Bulletin/Series%20V/2019/BULETIN%20I%20PDF/04_Ciongradi_BEHAVIOUR.pdf |
work_keys_str_mv |
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