THE BEHAVIOUR OF ROMANIAN CONSUMERS REGARDING THE PURCHASE OF PRODUCTS AND SERVICES
Consumer behaviour is a component of the people’s economic behaviour, which, in turn, is a form of manifestation of human behaviour in general. Several selling methods can be distinguished like selling on thecommercial premises, distance selling, direct selling or se...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2019-07-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| Subjects: | |
| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2019/BULETIN%20I%20PDF/04_Ciongradi_BEHAVIOUR.pdf |
| Summary: | Consumer behaviour is a component of the people’s economic behaviour, which, in turn, is a form of manifestation of human behaviour in general. Several selling methods can be distinguished like selling on thecommercial premises, distance selling, direct selling or selling on the internet. The propose of this paper is to identify the purchasing behaviour of women and men in the European Union and Romania as regards goods and services in the online trade and in stores, how they buy, what they buy and what amounts they spend. |
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| ISSN: | 2065-2194 2065-2194 |