EL DESARROLLO DE LA IDENTIDAD CORPORATIVA: FUNCIÓN INHERENTE DE LA GESTIÓN COMUNICACIONAL
In this work, the function of the communication management is characterized in the development of the corporate Identity. In order to accomplish that, the components of the corporate Identity were established, regarded the double nature of the Identity: (Emission - perception) and the relation was i...
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| Format: | Article |
| Language: | Spanish |
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Fundación Unamuno
2005-07-01
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| Series: | Revista Orbis |
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| Online Access: | http://www.revistaorbis.org.ve/1art2.pdf |