The effect of price fairness on customer satisfaction in the car buying process .Pride & Peugeot 206 Car Case Study"
One of recent car buyers’ issues is the car price fairness (or unfairness). The car price fairness affects customer satisfaction and buying decision. The aim of the present research is first exploring the concept of "fairness price" as the cause of "customer satisfaction" and its...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50347_6ffed78c9f918cc1b269972cd2340cdc.pdf |