Strategic management approach to marketing
The marketing concept is not a theory of marketing, but a philosophy of business. It affirms that the key to meeting the objectives of stake-holders is to satisfy customers. In competitive manners this means that success goes to those firms which are best in meeting the needs of its customers. A bus...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2004-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2004/0354-34710403131J.pdf |