Customer relationship management captures intellectual capital for increased competitiveness
Today, with regards to tangible assets, the corporate playing field has become more or less level with competing organisations producing very similar products and services. The key differentiator for an organisation's offerings now depends upon an organisation's ability to capture and...
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| Format: | Article |
| Language: | English |
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AOSIS
2005-12-01
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| Series: | Acta Commercii |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/68 |