The evolution of distribution channels
This article deals with the evolution of the theory concerning channels of distribution. Although distribution strategy is an important element of the marketing mix, one can argue that it is the element least thought or written about. The reasons for this are not clear. Perhaps distribution channel...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1984-03-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1104 |