Digital advertising as a tool to promote goods or services. Project implementation experience

The article has been devoted to theoretical issues of the digital advertising sphere, its tasks and features. The online advertising market development level has been estimated, based on analytical data. Digital advertising is a complex of analytical, technological and supporting tools, which are in...

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Bibliographic Details
Main Authors: V. V. Godin, A. E. Terekhova
Format: Article
Language:Russian
Published: State University of Management 2019-10-01
Series:E-Management
Subjects:
Online Access:https://e-management.guu.ru/jour/article/view/39