How to convert Millennial consumers to brand evangelists through social media micro-influencers

Undoubtedly, in the modern age of digitalization, Millennials, who are considered digital natives, have become a massive target market for salespersons. Changes in the way Millennials think accompanied by an explosion of social media have led to an increased focus on social media influencer marketin...

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Bibliographic Details
Main Authors: Kanyawee Pornsrimate, Anon Khamwon
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2021-04-01
Series:Innovative Marketing
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14946/IM_2021_02_Pornsrimate.pdf