Psychic Income and Intention to Attend Games, Intention to Purchase Licensed Merchandise, and Life Satisfaction: 2017 Taipei Universiade
Hosting international sporting events brings various benefits to the host city, including direct and indirect economic benefits. However, few studies have explored the association between psychic income and marketing variables and life satisfaction. This study examined whether the perceived psychic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440211023201 |