A “Dirty” Approach to Efficient Revenue Forecasting
A “dirty forecast” refers to any forecast conducted where non-traditional, coincident indicators are included. These coincident indicators tell us about the behavior within an environment in the here and now rather than measure the environment itself. By focusing on behavior, dirty forecasts are abl...
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| Format: | Article |
| Language: | English |
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Midwest Public Affairs Conference
2015-03-01
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| Series: | Journal of Public and Nonprofit Affairs |
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| Online Access: | http://www.jpna.org/index.php/jpna/article/view/24 |